• Total readership 805,651
• Key Age Group 25-44
• ABC1/2 70%
• Readers are obsessed with beauty and fashion
• They keep up with the latest fashion trends
• Most favoured shops are New Look and Primark
• 82% of women are inspired by DARE to spend more
  on cosmetics
• 27% of respondents buy DARE for offers
• DARE is encouraging shoppers to re-visit Superdrug with 65% respondents visiting more often

Source: Readers Research August 2007